A couple of weeks ago I was in Williams-Sonoma checking out their display of Easter serveware (beautiful) and trying samples of their jellybeans (good!). Whenever I am shopping there for anything I always check out the packaged foods, I like their quick bread and cake mixes, and my hubby buys me their hot chocolate for Christmas every year. As I was looking around I noticed something new that I had never seen before. It was cupcake mixes branded with the name Sprinkles. If you don't know the name Sprinkles, they are a cupcake shop that started in Beverly Hills and they have since opened locations in several other cities. I have seen them featured on Martha Stewart and also in a few of the magazines I read, so the name jumped out at me. I knew immediately I wanted to try them.
The store I was in carried just 4 different cupcake flavors, Vanilla, Banana, Chocolate, and Red Velvet. Red Velvet is all the rage now, and I have never made it before in any form, so I chose that one to try.
The cupcake kit comes with the cake mix, recipe instructions on how to make them, the recipe for the frosting, and those adorable little color-coded candy circles that are the trademark of Sprinkles bake shop. The ingredients that you need to purchase like eggs and butter were clearly listed on the outside of the package like most cake mixes do, so you don't have to open it to know what else you will need.
The mix was super easy to make and let me tell you - red velvet is no joke, this batter was RED RED RED. Wear an apron. Unfortunately for me my stand mixer does not have a shield and the red powder went everywhere in my kitchen as soon as the dry mix was added. Oops. I had a terry hand towel nearby I was using to wipe my fingers on and at the end I looked at it and it was completely smeared red. Rest assured it doesn't stain though, everything came out.
The batter was so yummy tasting, I just knew these would come out great and they did. Really delicious, moist enough, the perfect subtle cocoa taste, and totally red. I topped them with cream cheese frosting per the included recipe, and pressed the little circles on top just like the real Sprinkles cupcakes. Like having a little piece of LA in my suburban kitchen. Fantastic!
I served these to my family and everyone loved them. They were a huge hit! I definitely recommend trying them in Red Velvet or any of the other flavors. $14.00 at Williams-Sonoma stores. For more information on Sprinkles check out their website at http://www.sprinkles.com/.
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